Ep. 21: From Burned Out to Blissed Out with hey freya co-founder Cecilia Tse
Welcome Cecilia Tse!
In this episode, I speak with Cecilia Tse, Co-Founder and Chief Financial Operating Officer of hey freya. We discuss Cecilia’s ongoing quest to take women from burned out to blissed out, how hey freya identifies and serves a gap in the market, and the unique opportunity available in supplements made for women by women.
Cecilia’s story takes us from Australia to New York, to IVF offices, and to co-founder dates. While working her “successful” corporate job, Cecilia realized she and her team masked the challenges of their daily professional realities by drinking wine together. She became someone she never wanted to be—someone who would work through dinner on client calls when family traveled all the way from Australia to visit her in her studio apartment. On top of it all, she dealt with amenorrhea and never felt “heard” in the doctor’s office. Determined not to continue in this fizzled-out state, she pursued several health and wellness certifications including yoga teacher training. The stars aligned, and she became a well-being strategy leader at her job, eventually moving to California to help build a women’s health brand with a highly-qualified team of stars-aligned women co-founders, now known as hey freya.
Topics Covered
(10:04) Where there’s still room for improvement in the women’s health experience
(12:24) Are you experiencing the signs of corporate burnout?—stomach knots, trouble sleeping, avoiding friends, collapsing on the weekends
(18:06) The 50 Questions to Ask a Potential Co-Founder exercise
(25:50) How hey freya embodies the 🪄 magical rebel inside all women: complex but not complicated
(29:30) Why women 💓 thrive in community with other women
(34:44) The power of magnesium bisglycinate for women
(45:49) Cecilia’s proven strategy for boosting 💸sales
(49:14) From 🍷Wine Free Mondays, to the patriarchy, to capitalism, and beyond, Marisa puts Cecilia on the spot with pointed questions…and Cecilia hits it out of the park!
PLUS:
🔥 Feeling burnt out? Most people are. (12:24)
💊 Cecilia’s tips for streamlining your supplement intake (51:58)
🦀 ♋️ Listen ‘til the end to find out the astrological sign of a women’s wellness company co-founder.
Listen to the episode on Apple Podcasts and Spotify and keep up to date with new episode drops by subscribing to our newsletter at attuneandalign.com!
Resources Mentioned
Guest Info:
Learn more on hey freya’s website
Quiz to find your hey freya formula
Exclusive discount code for listeners: ATTUNEALIGN25
Connect with Marisa:
photo by Emilie Bers | cover art design by The Wave Podcasting | fonts and colors by Sophia Studio Co.
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💫 Sending love, light, and hugs from,
Marisa
Hope you enjoy! I can't wait to hear what resonated with you the most. Check out hey freya’s whole line of for-women-by-women supplements to experience for yourself just how good it could feel to go from burned out to blissed out! Drop me a comment below or email me hello@marisalavalette.com.
